Will Pollock is freelance multidiscipline journalist based in Midtown Atlanta. Born and raised on Manhattan’s Upper West Side, Will graduated in 1990 from Skidmore College in Saratoga Springs, N.Y., with a B. A. in English-Literary Studies. He spent some time in Manhattan at a small advertising/publishing company and also worked at the family company in Charlottesville, Va.
After relocating to Atlanta in 1994, Will has served as magazine editor, writer, photographer, publications specialist, product developer, content manager and marketing-communications associate. With an early concentration in commercial retail real estate, he has logged nearly 20 years in the publishing arena, most notably as managing editor, writer, graphic designer, manager, photographer and analyst.
In early 2002, Will launched Stone Four Media for his corporate writing, consulting, video capture and editing, Web design, and other commercial photography efforts.
On a freelance basis, Will has written magazine features, op-ed pieces, reviews, news items and event articles for a number of business and consumer publications, Web sites and other national journals, including Art & Antiques, Professional Photographer magazine, the Atlanta Journal-Constitution, Realtor.com, National Real Estate Investor, Sea Ray Living, Atlanta INtown, Taste magazine, Baja Magazine, Sunday Paper, The GA Voice, ProjectQAtlanta, TheBacklot.com and the Atlanta Business Chronicle, among others.
As a committed storyteller, Will tries to push any envelope he sees—by adding additional levels of story understanding with video, interactivity, photo galleries, voiceovers, radio shows and many others.
Will maintains the highest level of journalistic integrity, pursuing projects from a fiercely independent, investigative and fact-finding perspective. He is currently working on and seeking stories in arts and culture, retail and customer service, eco-living and permaculture, real estate, art and antiques, local-Atlanta interest stories, alternative-applied psychology, emotional intelligence, and many others.
In 2016, ARTvision Atlanta will celebrate 10 years of fundraising via our annual arts collaborative. “Pizza for Good” is the official chronicle of how Will’s New Year’s Eve pizza party helped spawn ARTvision – and how folks can do the very same thing in their communities. (more)
Frequent travel allows Will to snap pictures of some of the most beautiful places in the world – most recently, the breathtaking sights of Ireland – and is an enthusiastic participant in and supporter of the local Atlanta arts and photography scenes. Check back here at the beginning of each month to see a new header Capture image – always drawn from the photo files.
Will’s home renovation in midtown Atlanta—a project with an eco-friendly, adaptive-reuse and historic-preservation elements—has been featured on Discovery Channel’s Renovation Nation and on HGTV’s Ground Breakers. (go toYouTube for more, or visit the Reel section of this website). Among many other story ideas, Will is currently shopping a first-person magazine essay that details the inspiration of the renovation and the renaming of the home after its longtime owners, the Cannons.